Selected Consulting Engagements
WHX Insights
CATEGORY
Research, Writing & Thought Leadership
SECTOR
Healthcare & Health Technology
CARD TITLE
Making African Healthcare Markets More Accessible to Global Decision-Makers
CARD PREVIEW
Research-led articles examining African healthcare markets, investment opportunities, medical technology, regulation and market access, helping international healthcare audiences make sense of opportunities and challenges across the continent.
CONTEXT
WHX Insights is an international healthcare industry publication providing market intelligence, industry analysis and insights for healthcare professionals, investors and decision-makers.
CHALLENGE
African healthcare markets present significant opportunities, but differences in regulation, procurement systems, infrastructure and technology adoption can make them difficult for international businesses to navigate. Making these markets accessible requires accurate research, country-specific information and writing that connects industry developments to practical business considerations.
APPROACH
We research and develop decision-focused articles examining African healthcare markets, translating complex industry information into accessible business intelligence. Coverage includes healthcare infrastructure, medical equipment markets, import and distribution regulations, investment opportunities, digital health and emerging technologies. Recent articles have examined South Africa’s medical equipment market, Kenya’s medical equipment import and distribution requirements, and the infrastructure priorities shaping Africa’s healthcare sector.
RESULTS
- Produced market intelligence, published by WHX Insights, covering healthcare investment, medical equipment, regulatory requirements and market access across African markets.
- Translated country-specific research into practical insights for international healthcare businesses evaluating African market opportunities.
- Contributed to WHX Insights’ coverage of emerging healthcare markets through research-led articles addressing commercial, regulatory and infrastructure considerations.
- Maintained an ongoing editorial relationship since 2023.
LASTING IMPACT
The published articles form part of WHX Insights’ growing body of international healthcare industry content, making information about African markets more accessible to businesses, investors and healthcare professionals exploring opportunities across the continent.
Flourish Africa
CATEGORY
Digital Communications & Audience Growth
SECTOR
Women’s Empowerment & Entrepreneurship
CARD TITLE
Growing Digital Engagement for a Women’s Empowerment Platform
CARD PREVIEW
Content and community engagement for a women’s empowerment platform, run around its mission and audience, which helped grow its social following by 30% and build a more active community.
CONTEXT
Flourish Africa supports women’s personal and professional development through entrepreneurship programmes, business training, mentorship and community-building.
CHALLENGE
Its digital presence needed to better reflect the reach of its work and connect with a growing community of women.
APPROACH
We managed digital communications and audience engagement, developing content and platform activity around the organisation’s mission and audience.
RESULTS
- 30% growth in social media following.
- Managed digital communications and audience engagement across the platform’s channels.
- Supported the organisation’s efforts to build and sustain an active online community.
LASTING IMPACT
The stronger digital community provides a wider audience for Flourish Africa’s continuing work in women’s development and entrepreneurship.
Centerbility of Maryland, Inc.
CATEGORY
Programme Conceptualisation & Project Management
SECTOR
Education, Disability Inclusion & Economic Empowerment
CARD TITLE
Developing a National Thought Leadership Initiative for Future Healthcare Professionals
CARD PREVIEW
A national essay competition for Nigerian medical and nursing students, built from the ground up with its themes, eligibility rules, evaluation framework, communications, five award positions and the award ceremony.
CONTEXT
Centerbility wanted emerging healthcare professionals involved in evidence-based conversations about disability inclusion and economic empowerment in Nigeria.
CHALLENGE
The initiative needed an academic framework that could attract eligible students, encourage original research and surface practical solutions.
APPROACH
We conceptualised and planned the initiative from the ground up, developing its themes, eligibility criteria, submission guidelines, evaluation framework, communications, awards structure and award ceremony.
RESULTS
- A national essay competition developed for first-year medical and nursing students.
- Five award positions established and the award ceremony planned.
- Three themes covering employment, access to care, and autism diagnosis and support.
LASTING IMPACT
The initiative creates a platform for emerging healthcare professionals to contribute research-informed perspectives to disability inclusion and policy conversations.
The Soft Reset
CATEGORY
Digital Product Setup, Sales Page Copywriting & Landing Page Development
SECTOR
Personal Development
CARD TITLE
From Workbook to Digital Product: Bringing BECOME HER to Life
CARD PREVIEW
A finished personal development workbook turned into a digital product on Podia, with sales page copy, a custom landing page, a tested checkout and immediate digital delivery.
CHALLENGE
The Soft Reset had a completed personal development workbook but needed a professional way to present, sell and deliver it online.
APPROACH
We developed the digital product experience on Podia, including:
- Digital product setup and workbook upload.
- Product description and sales page copy.
- Custom landing page development.
- Presentation of seven modules and selected exercises.
- One-time purchase set-up with immediate digital access.
- Calls to action for purchases and an accompanying free live conversation.
RESULTS
- Complete digital product and landing page experience.
- Checkout and delivery journey tested successfully.
- Client approved the finished presentation for publication.
TAKEAWAY
A valuable product needs more than a file and a price tag. It needs an experience that communicates its value and makes it easy for customers to take action.
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